Our Story

Every day, 14 million Americans show up to work at a restaurant. That’s 10% of the U.S. workforce. Almost all restaurants have fewer than 50 employees, and most are independent, not part of a giant chain. The restaurateurs leading these businesses run on tight margins. They don’t have a big capital budget. They aren’t software gurus. And most of all, they don’t have much time to get a handle on everything – guests, staff, menu, marketing and finance – making it harder than it has to be to take their restaurant to the next level.

That’s why we created Upserve Restaurant POS and Management Software serving up clear guidance that makes your restaurant thrive. The magic ingredient.

Offering pointed and timely guidance, Upserve makes it easier to manage guests, staff, marketing, finances, and even the menu.

Almost 10,000 restaurants use Upserve to manage relationships with more than 57 million active diners, process over $9.9 billion in annual sales, and serve over 36 million meals per month.

Running a restaurant isn’t going to get easier. But it will get smarter.

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Leadership

The leadership team at Upserve.

Sheryl Hoskins

CEO

Sheryl Hoskins

CEO

Sheryl Hoskins is CEO of Upserve, and has two decades of experience leading and growing software IT businesses in various industries including healthcare and activity and event management. Prior to Upserve, Sheryl spent several years at ACTIVE Network where she initially served as ACTIVE’s General Manager for the Communities division and post-acquisition, was the Chief Revenue & Product Officer for the business.

A Chicago-native, Sheryl has managed teams all over the world, spending the first half of her career at Fortune 15 companies General Electric and McKesson Corp, where she held domestic and international leadership roles primarily in marketing, product management, and pricing. She holds a degree in Electrical Engineering, an MBA in Marketing, and is a US Army veteran.

David Tabachnick

Chief Financial Officer

David Tabachnick

Chief Financial Officer

David is the Chief Financial Officer at Upserve and has over 15 years of experience in fast-paced, high growth, technology environments. Prior to Upserve, David held leadership and senior finance roles at Autotask, iQor, NTT Data, The Boston Beer Company and other PE-backed ventures. He has built and managed world-class finance teams that efficiently scale and support rapid growth. A Boston-native, David began his career at KPMG, holds a bachelor’s degree in Accounting from the University of Delaware and is a Certified Public Accountant (CPA).

Tammy Polk

Executive Vice President of Talent

Tammy Polk

Executive Vice President of Talent

Tammy brings more than 25 years of experience growing the talent of many organizations like EZLynx (350 employees), IronPlanet (600 employees), ACTIVE Network (3,500 employees), Fellowship Technologies (start-up to 100 employees). Over the course of her career, she’s demonstrated results by balancing strategic planning and operational execution. Tammy has a track record of scaling productive teams quickly, and she’s proud of her ability to building lasting relationships.

Tammy earned her Bachelor of Science in Resource Management from Iowa State University where she met her husband, Derrell. They have two children, Zach (23) and Alexandra (22)–both of which are recent graduates from Iowa State University. She and her family have lived in Chicago, IL; Denver, CO; Portland, OR and Flower Mound, TX. She loves a good adventure by traveling internationally, hiking, golfing, pilates and paddle boarding.

Christina Arellano

Vice President of Operations

Christina Arellano

VP Operations

Christina Arellano is currently serving as Vice President of Operations at Upserve. With over 20 years of experience in continuous improvement, project management, quality and operations, Chris has built a proven track record of leading businesses through organizational transformation and optimization, resulting in enhanced customer experience and success, superior quality standards and increased operational excellence. Prior to joining Upserve, Chris held key engineering and leadership roles at McKesson, American Express, FedEx Ground and Motorola.

Chris earned her Bachelor of Science degree in Industrial Engineering from Arizona State University and a Master of Business Administration (MBA) with an emphasis in Leadership from Grand Canyon University.

Chris is actively involved in the community, supporting various diversity and inclusion and leadership development programs. Additionally, Chris has been recognized as one of the Top 15 Business Women in Houston and recently served on the Greater Houston Women’s Chamber of Commerce Advisory Board.

Amber van Moessner

Senior Director of Communications

Amber van Moessner

Senior Director, Communications

Amber is the Senior Director of Communications at Upserve, overseeing the entire marketing organization. Prior to joining Upserve, Amber managed marketing teams at Vimeo, Livestream, and NewsCred. Before moving to tech, Amber worked as a writer, video producer, and content strategist for Gawker, Talking Points Memo, Mic News, and The New Republic. She sits on the junior board of the Possibility Project.

Jesse Parker

Senior Director of Sales

Jesse Parker

Senior Director of Sales

Jesse Parker is the Senior Director of Sales at Upserve. He brings over 17 years of software leadership experience in both public and private sectors of business. Prior to joining Upserve, Jesse was with Tecmark as Senior Director of Sales and prior to that he spent 11 years with Active Network/Maximum Solutions as Sales Manager. Jesse is from Minneapolis, Minnesota where he attended Metropolitan State University.

Investors & Advisors

Upserve is backed by the country's top technology investors.

Vista Equity Partners
Nextview
Pritzker Group Venture Capital
First Round

History

Interactive timeline of Upserve's history.

  • 2009

    Upserve, formerly Swipely, is founded by Angus Davis in Providence, RI.

  • August 2010

    Upserve launches as a loyalty program aimed at turning “purchases into conversations” and helping companies better understand the link between their guests’’ online product discussions and offline shopping habits. Read more

  • February 2011

    As a guest, remembering coupons is a pain! Upserve allows restaurants to build guest loyalty programs with credit cards so guests no longer need to clip coupons or remember to bring their rewards cards.

  • December 2011

    Upserve expands from a loyalty-only, cloud-based platform for sharing purchasing decisions to link spending behaviors to the bottom line.

  • December 2012

    Upserve builds upon the payments processing platform to add guest transaction analytics to help businesses understand their guests better, market more effectively, and have insight as they develop their loyalty programs.

  • February 2014

    Upserve releases menu intelligence and server analysis so restaurateurs get insight into the most popular dishes, menu items likely to drive repeat guests, and monitor the performance of their servers so they can give feedback that will help their staff succeed. Read more

  • April 2015

    Upserve simplified the way management gets answers with the Daily Digest – one powerful daily email providing insights for restaurants from yesterday that transform how leaders collaborate to make more impactful decisions for today. Read more

  • July 2015

    Upserve built the Logbook, a social productivity tool to help teams centralize communications across their whole team by setting up shift notes, opening & closing task lists, staff notes and pre-shift checklists in their Upserve portal.

  • October 2015

    Upserve delivers Shift Prep so restaurants can know what they need to know in those critical hours before guests arrive. Managers can see who’s coming in tonight, and prevent problems from boiling over by knowing what’s going to happen, before it happens.

  • March 2016

    Upserve rebrands from Swipely; a new name inspired by the energy and passion that restaurateurs have for their guests, staff, and food. With that, Upserve unveiled a new mobile app, and new management tools to become the most powerful management solution in the industry. Read more

  • May 2016

    Upserve acquires Breadcrumb POS, creating the industry’s largest and most comprehensive cloud-based restaurant management system. Read more

  • May 2016

    Upserve unveils the world’s first artificial intelligence-powered smart management assistant for restaurants, Ellie.

  • August 2016

    Upserve Partners With Square Capital To Provide Access To Funding To Over 7,000 Restaurants Read more

  • November 2016

    Upserve Launches First EMV Solution Designed for Restaurants Read more

  • March 2017

    Upserve Launches Marketplace to Unify Best-in-Class Restaurant Technologies Read more

  • May 2017

    Upserve Joins with Grubhub in Game-Changing Integration of Restaurant Management Solutions Read more

  • May 2017

    Upserve Grows 100 Percent and Launches New Products Read more

  • July 2017

    Upserve Partners with Vista Equity Partners for New Strategic Investment to Fuel Next Phase of Growth Read more

  • September 2017

    Upserve has unveiled Upserve Online Ordering, optimized to grow loyalty and integrated with Breadcrumb POS by Upserve, to give restaurateurs a streamlined, user-friendly process to fulfill online orders without the headache of managing multiple menus, transcribing orders or ballooning commissions. Read more

  • April 2018

    Upserve Opens Customer Operations Center in Denver, CO. The multi-million dollar investment in the new center demonstrates Upserve’s commitment to providing the highest levels of reliability and customer service to the thousands of restaurants using its market-leading cloud point of sale for restaurants, Breadcrumb POS by Upserve. Read more